Deleting Customer Data While still retaining business insights can be a significant challenge to many eCommerce businesses.
Understanding your customer, order history and geo-delivery data is an integral part of how an eCommerce business grows and improves its customer experience.
All good businesses also want to give their customers full access to their data as part of GDPR regulation and compliance (AVG in the Netherlands).
How can an eCommerce business satisfy both these demands?
Providing a transparent and easily accessible platform for your customers to request and receive their data is a great place to start. It’s their data after all!
Accommodating customers that want their data to be removed can often become a challenge and cause havoc with your order insights and analytics.
What’s the Solution?
One solution we recommend at Seahorse Data is to anonymize your customer’s data instead of removing it completely from the system.
This way your customers can be confident that they will no longer be linked to your site or shop and your business retains the valuable order knowledge, insights and reporting statistics that you’ve worked hard to compile!
Find Out More…
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